B2B SaaS Growth & Performance Marketing
The exact playbook to scale B2B SaaS from $0 to $1M ARR using cold outbound, inbound SEO, paid meta/google ads and product led growth.
Karthik Nair
Founder & 2x SaaS Exits ($12M ARR)
Course Overview & Syllabus
No fluff, pure tactical execution. Understand lead attribution, high-converting VSL funnels, cold email infrastructure, LinkedIn executive positioning, and lifecycle email automation.
Key Skills You Will Acquire
Curriculum Breakdown
Module 1: Building High-Converting Funnels 3 Lessons
- ▶ Positioning & Value Proposition
- ▶ Landing Page Teardowns
- ▶ Lead Magnets & VSLs
Module 2: Cold Outbound Engine 3 Lessons
- ▶ Domain Warming & Deliverability
- ▶ Clay & Smartlead Workflows
- ▶ Copywriting for C-Suite
Module 3: Paid Ads & Scaling Unit Economics 3 Lessons
- ▶ CAC/LTV Optimization
- ▶ Retargeting Frameworks
- ▶ Churn Reduction Strategies